Yves Guillemot bevestigt de nieuwe wegen die Ubiosoft gaat inslaan.
Het begon allemaal met de aankondiging in februari van Ubi over het maken van een korte film op basis van Assassin’s Creed. Ubisoft sprak zich toen al voorzichtig uit over het maken van langere films en/of tv programma’s in de toekomst.
Op het Edinburgh Interactive Festival heeft Yves Guillemot nu bevestigd dat Ubisoft gaat vebreden richting de film- en boekindustrie.
Guillemot explained that Ubi’s move into filmmaking is a logical next step for the company, which hopes to start releasing a range of entertainment products based on a single IP. “We will start making movies not because we want to, but because this is what we have to do,” he explained. “If we don’t, we will not be able to take advantage of the next generation.” He made no mention of the forthcoming Prince of Persia film, which is being produced by Jerry Bruckheimer and, according to some rumors, directed by Michael Bay.
Guillemot also told the festival audience that he believed there were three keys to ensuring continued growth in the games industry: AAA blockbuster titles, a family portfolio, and capitalising on the Internet.